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Fairtrade – Why Did we Choose to Use Fairtrade Coffee?

Fairtrade Coffee… Why? We want a fair deal for farmers, and we care about our planet’s future. That’s why we choose Fairtrade for our Noway Protein Coffee range. Fairtrade is about empowering farmers and workers in developing countries to get a better deal, through fairer prices, decent working conditions and favourable terms of trade. By using their coffee within this range, we’re choosing to give people a fair deal because the ingredients are purchased by paying a fairer trade minimum price, set to cover the sustainable cost of production, or the market price when it’s higher.

Having certified Fairtrade for Noway Protein Coffee, the Fairtrade Premium is also paid. The Premium is an additional sum of money that goes into a communal fund for workers and farmers to use – as they see fit – to improve their social, economic and environmental conditions.

It’s what sets this apart from everyone else and why we are proud to partner with Fairtrade for this product range.

Did you know?

Approximately 60-80% of the world’s food is grown by women? Yet, they often don’t own the land and see little of the profit made from it. Fairtrade works to address this gender gap.

Fairtrade set up the Women’s School of Leadership, in Cote D’Ivoire, to support female farmers to generate more income through smarter farming, and give them the confidence and skills to set up businesses and be leaders in the Fairtrade certified cocoa cooperatives that they are part of, and in their local communities.

Farmers are on the Front Line of Climate Change

Farmers are on the front line of climate change. For millions of farming families and communities worldwide, the impacts of climate change are a daily reality.

Fairtrade farmers, producers and workers are becoming more resilient to climate change. They can do this by spending their Premium on projects such as tree planting, irrigation, crop diversification and clean energy, which are more sustainable on a local level but also contribute to the global fight against climate change.

Choosing our Fairtrade products (Noway Protein Coffee) is a simple way to support change for farmers and workers trying to thrive in tough market conditions and invest in strengthening their businesses and communities.

We’re proud to support Fairtrade and ensure fairness to farmers, families, and the environment.